Growing Awareness & Purchase Intent for Tres Agaves

Through integrated social, paid, and influencer strategy, Praytell is helping Tres Agaves break through with cultural tastemakers and beverage connoisseurs.

Overview

Tres Agaves, known for its mixers, enlisted Praytell’s support to introduce and amplify their latest tequila offering via social, paid, and influencer raising awareness and driving purchase intent.

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Our Solution

Praytell refreshed the brand’s look and feel across its social media channels with native and dynamic assets paired with a refreshed tone of voice to attract new audiences—all supported with an always-on paid media campaign. To further engage tequila fans, we tapped lifestyle influencers to share their favorite cocktail creations.

Results

We built a new media library for the brand that included 2K+ lifestyle and product assets for use across their marketing properties. We saw growth across all key metrics for the brand, including a 120% increase in engagements, a 2,522% increase in impressions, and a 163% increase in followers, compared to the previous year.