DIGITAL MARKETING
TECH

Bringing Hyper-Converged Infrastructure to the Masses

We rebuilt Nutanix’s global social strategy and content creation process to more effectively engage and grow their targeted B2B audience.

Overview

Nutanix engaged Praytell to provide a fresh new approach to their social media channels that mirrored the explosive growth that the company was seeing as well as in the cloud computing space.

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2023 New Year Resolution
Mastering Cable Management
Forging Stronger Cyber Resilience
Replacing Your Legacy IT Infrastructure
Datto's Global State of the Channel Ransomware Report 2017
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Our Solution

Praytell helped Nutanix drive brand awareness and engagement among its IT professional audience by auditing its social presence, which was used to inform the development and execution of a new social strategy and approach to content creation and to revamp Nutanix’s employee advocacy program.

Results

Organic content shared across Nutanix’s primary channels—between October 2020 and March 2023 garnered 90M+ impressions and 1.5M+ engagements, while increasing Nutanix’s total audience size by 138.6%.

1.5M+ Engagements

1.5M+ Engagements

90M+ Impressions

138.6% Audience Growth

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TL;DR