We gave Angry Orchard's April Fools' joke an NSFW twist and launched an Only Cans page.
Food & Bev
Campaigns
Influence
Angry Orchard's fun-gry online personality lives for going too far, and a standard April Fools' gag wasn't going to cut it for a brand built on mischief.
Overview
What if the only thing risqué about our April Fools' joke was how good the cans looked?
Our approach
We made our April Fools’ joke very, very real, turning our social channels into an Only Fans-inspired page: Only Cans — a spicy 20+ post photoshoot and a 4-hour risqué Instagram livestream.
The results
We broke the April Fools' day mold, bringing to life Angry Orchard'sfun-gryonline personality by following through on our threat to turn our social channels into a VERY NSFW Only Cans page—because we weren't jerking our fans around this April Fools'.
53.2KViews
3.2KEngagements
6%Engagement rate
200+New followers
