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As a group established just last summer, this year was the first time elevAsian was able to celebrate Asian American Pacific Islander (AAPI) Heritage Month as a community at Praytell. Amidst an especially challenging time for us in the U.S., we took this time to celebrate our diverse community and cultures with programming that reflected that depth and breadth.

In March of 2020, employers everywhere were forced to quickly rethink their models to accommodate and adapt to the new normal – working from home. We saw hiring freezes across the board as agencies looked to prioritize the safety and wellbeing of their existing employees.

The past year has been notably difficult for everyone, but a 169% surge in hate crimes against the AAPI community has made this month all the more crucial in celebrating and appreciating our rich and diverse cultural achievements and presence in the states.

Cinco de Mayo is this week, which means some are bringing out their colorful straw sombreros and prepping the margarita mixes for happy hour. But for Mexican Americans living in the US, the holiday means so much more and nothing at all—at the same time.

In September of last year Apple rolled out it’s latest software update, iOS 14. Along with its many new features, the update announced the forthcoming implementation of additional security enhancements requiring all apps to show users a prompt asking for permission for the app to track them outside of the platform.

It’s Women’s History Month and who better to share a bit of wisdom than the moms of Praytell? Earlier this month, we sat down with a panel of moms from across the agency to learn how they have been navigating working from home, childcare and a pandemic over the past year. Their unfiltered takes on motherhood in today’s world shed a new kind of light on the unique challenges and triumphs experienced by this inspiring group of women.

Today is International Women’s Day—a celebration of the accomplishments of women throughout history and an opportunity to look towards a more equitable future for all. After a year like no other, marked by a devastating pandemic, horrific (yet all-too-familiar) violence against Black Americans and the subsequent calls for justice, a contentious election, and a literal insurrection...the nuances of women’s varied experiences and ever-evolving needs ring especially true.

America has a long history of scapegoating its Asian citizens, but Covid-19 has sparked a new wave of discrimination and violence against Asian American and Pacific Islander (AAPI) communities. Earlier in the pandemic, misinformation and xenophonic rhetoric from the Trump administration caused an increase in anti-Asian bias, and in recent weeks, an uptick in violent attacks has caught media attention.

February may be over, but the celebration of Black History and culture continues on.