Our blog’s just like any other, except it’s useful, nice to look at, and fun to read.

First, what is CultureCon? In the words of Praytell’s very own, CultureCon is one of the greatest showcases of the Black cultural capital that drives our media, lifestyle, fashion and thought leadership. It’s a safe space for creatives of color to network and share their stories, featuring panels from household names, and experiences from brand innovators at the forefront of trends.

It’s official, Gen Z has entered the workforce (as a Gen Z myself, I can assure you this is true). Some traditionalists lament this young class of digital natives shaking up corporate culture. But the workplace overhaul sparked by this generation comes as a result of a tumultuous upbringing. Especially over the past two years.

Tis the season of holiday shopping. (Cue images of you strutting down the street with cute shopping bags in hand.) Or, more accurately, cozied up at home scrolling through your favorite social apps. Social commerce is set to be an influential platform for holiday shopping this year. And TikTok is emerging as the new social commerce platform to watch.

As we come to the end of Hispanic Heritage Month, many brands have once again used the celebration to showcase their efforts around diversity, equity and inclusion. Some may already be moving on to the next media conversation or marketing campaign. However, success in the Hispanic media market depends on building year-round relationships with reporters, producers, and audiences.

Consumer preference for inclusive brands has been well documented in recent years, putting inclusive marketing at the top of the agenda. Brands are ever more focused on representing a diverse cast of talent in their influencer campaigns. But what happens behind the scenes is just as important to building an inclusive influencer marketing strategy.

If you work in any kind of comms or marketing role, you’ve definitely been in a brainstorm about how your brand can vibe with Gen Z. PR and Marketing trades are full of articles about what Gen Z loves, and how to get their attention. Sometimes it seems we’re set on turning an entire generation into a single memoji (TikTok using, skater pants wearing…) We make generalizations about a population of millions, often without thinking about, or speaking with, the diverse individuals that comprise it.

When it comes to tech PR, consumer brands have long evolved beyond the predictable cycle of product launches, press releases, and media tours. They're chasing big creative plays that spark emotional connection with consumers. For B2B tech brands, however, it can feel like the ingenuity and creativity of consumer peers is off limits. But that’s just not the case.

Lately, it seems like everyone’s heads are in the stars. Astrology has so swiftly entered the cultural zeitgeist, even outlets like the Wall Street Journal haven’t been able to ignore it. And of course, brands are jumping on the bandwagon too: there's a growing craze for marketing campaigns that coincide with the movement of the stars.

Despite this, AANHPI representation is still slim, across all forms of media. Movies like Everything Everywhere All at Once, and Turning Red were still considered “surprise hits” by mainstream media (and even drew some unearned and unfair hate). It seems like the AANHPI demographic is still largely going ignored; for brands, that means ignoring a whole audience with significant influence on consumer trends and culture.