The Blog

Our blog’s just like any other, except it’s useful, nice to look at, and fun to read.

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Building Bonds, Not Just Brands: The Power of Community Management

Learn why community management builds trust, loyalty, and engagement while fostering authentic connections that strengthen your brand's online presence.

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Why We’re Putting Our Agency Behind Voter Turnout Initiatives

As an agency, we believe we have a unique opportunity to put our voices, skillsets and resources behind initiatives that work towards the common good—and voter turnout and access is one of those issues.
DEI

Passion Project: Adapting Through a Pandemic

This year, our pro bono initiative Passion Project has evolved to make our services more accessible and expansive in impact. At the peak of the global pandemic, we took it virtual to offer help to those in need while staying safe at home. Not long after, as the Black Lives Matter movement gained nationwide awareness, we expanded our services to nonprofits working to fight systemic injustice. In addition to professional services or outside volunteer hours, we’ve introduced a new VOICE category to encourage the many facets of community activism, whether it’s attending protests, signing petitions, or writing emails to government officials.

Can Instagram Overtake TikTok to Remain the Preferred Influencer Platform?

Instagram is no stranger to adding features that look very similar to competitive platforms, and Reels is just the latest example. But can Reels take on TikTok, an influencer and Gen Z darling, during a vulnerable time when tumultuous politics bring the platform’s future into question? Let’s dig in…

Managing The Mental Chaos While Working From Home

To say the last few months have been stressful is an understatement. Wondering how to keep yourself sane with a few months of quarantine already under your belt? Our resident wellness expert*, Kristle, has offered up some tips and tricks to manage stress without the therapy copay.

Brands and Black Culture: The Verzuz Effect

As the world continues to develop innovative ways to make life feel “normal” in the midst of a global pandemic, one standout solution has cemented itself in the R&B and Hip-Hop communities with record-breaking (organic) numbers. Verzuz is a product of mega-producers Timbaland and Swizz Beats looking to find a way to bring back the live rap battles that birthed modern rap.
DEI

Praytell’s Diversity Commitment: It Starts with Data Transparency

Representation matters. It’s that simple. And at Praytell, while our people are much more than numbers, we understand the importance of sharing our diversity data publicly. Transparency is critical to enforcing accountability in the fight to advance racial and gender equity with the urgency it deserves.
DEI

Will Instagram’s Reels Slow TikTok’s Momentum?

Last week Instagram launched Reels, a new feature with striking similarity to TikTok. It focuses on full-screen short videos (max of 15-seconds) in vertical format set to viral audio clips. The feature sits within the Explore section of the app.
Tech

PR Week Agency of the Year: Miles to Go Before We Sleep

en years ago I coped with my latest foot surgery and the promise of more chronic pain to come with a somewhat irrational/cliche decision - a tattoo inspired by Robert Frost’s words about the miles left to go. I went in for a postage stamp, I walked out with a sleeve. It seems quaint now, but at the time an Upper East Side corporate PR person with visible ink was a rarity.

Sanji Moore -VP of People and Operations (POPs) on our HR Psychology

Over Slack, Sanji Moore explains her job to Alex Howe.

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