Our blog’s just like any other, except it’s useful, nice to look at, and fun to read.

Day 9,999 of working from home (who’s counting?) and maybe it’s the warmer weather making productivity harder than it was 9,998 days ago, or maybe it’s the realization we’re settling in to WFH for the long haul. Our first stage of coping with office withdrawal: roasting each other’s WFH setups. The second stage: actual, practical tips to help you stay focused and amazing.

As marketers navigate the complex new paradigms of the COVID-19 era and social interactions shift to digital, influencer marketing is adjusting to lean into platforms like Instagram as an inevitable destination for audiences. We’re always sensitive to the messaging of our client campaigns, but in the past few weeks, we’ve had to seek creative pivots that account for the new normal, without sacrificing impact.

It’s clear we’ve reached a turning point. 2020 will be remembered for broadly layered activism amidst a pandemic and a focus on long overdue accountability for institutions small and large. It’s clear that brand approaches to Diversity, Equity and Inclusion require a stronger, more intentional and transparent lens.

Today is Friday, June 19th, and in observance of Juneteenth, Praytell is closed — and will be on June 19th every year moving forward. We’re proud to support the motion of declaring Juneteenth a national holiday, and hope you choose to join the movement.

Local newspapers produce some of the best reporting in the United States. Proximity to their communities and high editorial standards have generated some of the most groundbreaking stories of our time. While local papers only account for 25% of media outlets, they make up almost half of original reporting, which is then picked up by national news, broadcast and social.‍

2020 was set to be a big year for corporate sustainability initiatives, with brands across sectors scaling up commitments and becoming increasingly outspoken on climate change. But in the face of COVID-19, many are forced to reallocate their resources, making it difficult to finance sustainability agendas and leaving many unsure of how they should talk about sustainability in this new landscape.

Brands making big-time donations from Facebook to Frito-Lay are making headlines and sparking criticism with significant big-dollar pledges in response to COVID-19.

Giving back to the community is at the core of Praytell’s mission, and 2020 marks the 6th year of Passion Project, an initiative where we donate pro bono services and volunteer hours to non-profit organizations. The COVID-19 pandemic has impacted all our lives but we’re still here to help those in need while staying home.

Throughout National Women’s History Month, we reflect on the countless contributions and achievements of women creatives: we honor their innate ability to move society through progressive and inclusive perspectives.