What Went Down at the Contagious Event: A Quick Dive

In a world awash with a “sea of sameness," the recent Contagious Event carved out a distinct space, rallying around the call for genuine disruption and a deeper understanding of Gen Z. Here's what we learned:

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1. The Magic of Social and Earned Media Together

Social campaigns that spark earned media moments? That’s where the real buzz is. It’s about engaging in a way that sticks and encourages participation. 

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2. The Real Cost of Boring Ads

Yawn-inducing ads are more than just forgettable; they’re a drain on resources. The takeaway? Emotional and engaging content wins in time and resources, hands down.

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3. Unleashing the Power of Super Fans

Imagine letting your brand’s biggest fans have a say. It’s not just about engagement; it’s about co-creation and play. See what happens when you build a strategy around your Super Fans. 

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4. The Need for Shared Goals and Language

Having everyone in your team on the same page, with shared tools and values, is key to moving fast and breaking things—in a good way.

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5. The Shift to Optimal Incongruence

We’re moving beyond simple authenticity to finding the perfect mix of relatable and surprising. It’s about keeping your audience engaged without leaving them confused.

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And that's a wrap on the Contagious Event learnings. It's clear the future of marketing lies in creativity, disruption, and genuine engagement. Here's to making waves in our own ways! Reach out to us at hello@praytellagency.com.

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