AdAge: Behind Clairol’s Nostalgic Partnership With Prime Video’s “Daisy Jones & the Six”

Creative marketing is all about finding fresh, unexpected angles to connect with customers and drive brand awareness. In 2023, that matters more than ever as consumers are bombarded with stale content on an increasing number of platforms. Consumers are interested in using social media to connect with friends and culture, and to express themselves, not necessarily just to watch ads. To break through the noise, brands need to tap into imagination and authenticity.

Media and consumers will soon be flooded with holiday marketing campaigns and product offers from all angles. To cut through the noise, now is the moment to finish up your holiday strategy—and share your brand’s gifts, news, and campaigns with reporters.

As professional storytellers, it’s our responsibility to ensure that a diverse set of voices are represented as part of the broader wellness conversation, especially after the passing of another International Women’s Day. Let’s highlight a few people of color and underrepresented minorities who are doing the work in this field for everyone else.