JBL Won Music's Biggest Night

Praytell helped JBL get extra mileage from their GRAMMYs sponsorship with an influencer campaign that won the evening.

Overview

For the launch of JBL’s Pulse 5 speaker, we leveraged music's biggest night as an opportunity for our creative partners to spread further awareness, giving audiences a front row seat at the GRAMMYs.

Two stylish men in fashionable suits posing confidently on the red carpet

A Woman standing by a window with a glass in hand and a smile on their face

JBL Lifestyle Pulse 5 Waterproof Portable Bluetooth Speaker

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Our Solution

Through GRWM and BTS videos, influencers highlighted how the Pulse 5 was the perfect speaker to get them pumped for the GRAMMYs. Our targeted paid media tactics maximized reach, driving our desired audience to JBL.com and Amazon, using audience lookalikes and retargeting to ensure the most qualified impressions were delivered.

Results

Our four influencers created 119 pieces of content for Instagram and TikTok, which drove 11.5M+ impressions, 1.7M+ engagements and 156K+ clicks to key brand and retailer landing pages.