We partnered with four influencers to create buzz around the TV series, Daisy Jones & The Six, by bringing bold hair colors to the masses.
We partnered with the perfect influencers who transformed into the four key female characters from Daisy Jones & The Six. Leveraging GRWM style videos, influencers encouraged their audiences to transform their look, driving traffic to the show's Amazon landing page, where key Clairol products were prominently featured.
Through our partnerships, creators developed 54 pieces of dynamic content across Instagram and TikTok, which drove 125K+ organic impressions, 6.6K+ engagements and incredibly buzzy comment sentiment, with audiences sharing tons of excitement about the partnership and launch of the show.
54 Pieces of Content
125K+ Impressions
6.6K+ Engagements