.svg)
.svg)
Did you know: you can work with AANHPI influencers any month of the year, not just during May!
As of 2021, there are over 22 million people who identify as AANHPI in the United States—and that number is projected to surpass 46 million by 2060, nearly four times the current total.
Despite this, AANHPI representation is still slim, across all forms of media. Movies like Everything Everywhere All at Once, and Turning Red were still considered “surprise hits” by mainstream media (and even drew some unearned and unfair hate). It seems like the AANHPI demographic is still largely going ignored; for brands, that means ignoring a whole audience with significant influence on consumer trends and culture.
Tl;dr? The AANHPI demographic is one that deserves brands’ attention, and not just for one month of the year. Luckily for you, we’ve already put together a list of our favorite influencers that you can work with all year round.
Here are our top five picks!
Asia Jackson | LOS ANGELES, CA | 141.1K TOTAL FOLLOWERS
Where You Can Find Her: Instagram | TikTok
Why We Love Her: An actress, producer, and content creator, Asia Jackson creates content that focuses on beauty, fashion, and wellness.
She often proudly highlights her African-American and Indigenous Filipino heritage, and she’s even coined the hashtag #MagandaMorenx, which translates to “beautiful brown skin” in Tagalog!
With her strong brand and glossy lifestyle content, Asia is the perfect influencer to tap if you’re looking to create something impactful within lifestyle, beauty or fashion verticals.
Owin Pierson | LOS ANGELES, CA | 231K TOTAL FOLLOWERS
Where You Can Find Him: Instagram | TikTok
Why We Love Him: An LGBTQ+ activist and content creator, Owin’s content is all about the intersections of race and sexuality.
Owin constantly works to build a positive space for BIPOC and LGBTQ+ audiences, especially as it concerns activism, identity, and mental health. He believes his audience doesn’t just deserve to be represented—but to unapologetically “take up space” in mainstream media.
His uplifting content and persona make him ideal for lifestyle and wellness verticals, and his consistent advocacy work means he’s also a great influencer for brands to partner with on cause-oriented campaigns..
Ewa and Jeromy Ko | NEW YORK, NY | 440.6K TOTAL FOLLOWERS
Where You Can Find Them: Instagram | TikTok
Why We Love Them: An adorable couple who have bonded over their love of food, Ewa and Jeromy travel the world sharing the #NomLife—or, their favorite adventures and dishes—with their audience.
Both Ewa and Jeromy are first generation immigrants (from Taiwan and Hong Kong, respectively) and both proud “restaurant kids,” (A.K.A. people who grew up in the restaurant industry) who love using their platform to elevate local and independent restaurants. With their highly engaged audience and gorgeous content, they’re perfect for travel and culinary verticals.
Helen Wu | LOS ANGELES, CA | 85.7K TOTAL FOLLOWERS
Where You Can Find Her: Instagram
Why We Love Her: The founder of podcast and multimedia company AsianBossGirl (or ABG …get it?) Helen is far from your typical “boss babe,” being both relatable and approachable, while still, of course, a total boss.
Helen is the perfect influencer to tap for a myriad of verticals, but most recently Praytell collaborated with her on the Facet Wealth Campaign, where she spoke about how Facet Wealth’s Certified Financial Planner™ helped her with her financial goals. Her relatable in-feed content was the main driver behind her stellar performance for the campaign.
Phil Yu | LOS ANGELES, CA | 39.8K TOTAL FOLLOWERS
Where You Can Find Him: Instagram
Why We Love Him: Better known to the world as “The Angry Asian Man,” Phil’s blog is a staple in the AANHPI community, and his work has been featured in the Los Angeles Times, The Washington Post, KoreAm, and more. Phil was also recently featured on the documentary, White Hot: The Rise & Fall of Abercrombie & Fitch.
Phil’s content is always “rooted from the truth,” and he often brings to light many conversations and dialogues others would be afraid to even touch. He’s the perfect influencer to work with if you’re looking to enact real change, or legitimately educate, especially as it concerns AANHPI representation, culture and pop culture.
Want to sip a ginger tea and chat about wellness? Say hi! hello@praytellagency.com.
This blog is part of our Q&A series with Praytell’s Practice leads. Check out our interview with the Travel Practice, where we gabbed about travel industry recovery, and voyages through the metaverse…
.svg)