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Tech, tech, tech! It’s an industry that’s constantly on the move and regularly churning out big news. That’s why it can feel a bit overwhelming to try and forecast happenings in the tech space. But, fear not! Praytell’s Tech Practice has put together three simple trends that are easy to keep in mind as we head deeper into 2024. Check it out:
Wellness Tech
From smart lighting to parental planning, we’ll continue to see an emphasis on wellness tech but with more consumer scrutiny aimed at emerging brands. The ‘15 minutes of fame’ keeps getting shorter and shorter. Brands need to prove how they truly differentiate from others and impact lives to rise above the fray.
Restful Tech
Building on our wellness prediction, we suspect the push for restful tech to continue. We couldn’t escape the dummy phone conversation in 2023, and folks will likely continue to find ways to shift to tech and products that require less screen time. Consumers are looking for products they can set and forget, that enhance their lives, and they don’t require looking at a screen. Everyone’s searching for a way to stay connected with less time staring at the black mirror.
Trending Conversations
If you’re looking for deeper brand love vs. product roundups, dive head-first into trends and the language of the internet to move the needle. What’s popping in 2024 that has a clear connection to your brand? What verticals do you want to break into? Is a relevant trend bubbling up on social? As comms and brand professionals, we have to continue to meet people where they are to drive headlines that make people care. Tech brands should jump in and attach themselves to fast-breaking conversations in order to move with culture
Interested in chatting with us or want a fresh approach to tech storytelling? Reach out to us at hello@praytellagency.com.
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