Case Study

Wine & Girl Scout Cookies

We Newsjacked Multiple Consumer Press Moments

  • PR PR
  • Creative Creative
  • Integrated Integrated


Vivino, the world’s largest wine community with 20 million users, wanted to make wine more accessible to consumers in the U.S. Our answer – hijack current news moments by bringing wine into the conversation in creative ways.

Our Solution

We launched first with Wine + Halloween Candy Pairings, identifying the best wine for your favorite treats from candy corn to skittles, and followed with our Wine + Girl Scout Cookies Pairings Guide, enabling Vivino to share its expertise and reinforce how easy the app makes it for anyone to enjoy wine.


Through creative infographics, expert spokespersons and strategic media outreach, results far exceeded expectations, landing double-header GMA and TODAY Show segments, alongside Town & Country, InStyle, Marie Claire, Elle, LA Times, Refinery29, Yahoo! and hundreds of local broadcast segments.

1m New Users Downloaded Vivino
650m Earned Media Impressions
962 Broadcast Segments

“Massive wine catalog and reviewer, Vivino, has made this adulting fantasy a reality with its brilliant "Wine Match Maker" chart. Covering bases from SweeTarts to Swedish Fish, Riesling to Lambrusco, there's a combination for anyone's refined-sugar palate.”

Elizabeth Buxton, Refinery 29

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