Case Study

World, Meet Puls

Cellsavers came to Praytell for a fresh new identity. Smartphones Rejoice!

  • Creative Creative
  • Integrated Integrated

Overview

Puls (formerly CellSavers) connects consumers with expert technicians for rapid-response repairs and on-the-spot support for the devices at the heart of digital life.  As their services expanded from exclusively cellphone repairs to a greater range of digital products, Praytell was tasked to develop a new identity that encompassed the expanded offerings and new direction of the company.

Our Solution

We developed an entirely new identity and brand voice from the ground up. It needed to be professional, yet lighthearted, and leverage elements that would represent their great customer service, trustworthiness and active responsiveness. After completing a competitive brand study, we developed a unique color palette that allowed Puls to stand out of the competition. For the logo, we evoked the feeling that Puls is there for your digital heartbeat, as well as the ups and downs for your digital life. In addition to a new Brand Book, we produced and executed a photoshoot to provide all new photography for the launch.

Results

The new brand identity was aptly timed with a national rollout of Puls across the United States and an expanded set of services to cater to today’s digital consumers needs.

“We’re delighted to unveil the new brand for our vision beyond 60-minute cell phone repair, where we’ve served over 100,000 customers. ”

Eyal Ronen, Puls

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