The iconic Palm brand was coming back with an entirely new team, look and mission. The brand maintained the innovative mentality of Palm’s roots to bring the power of two categories together—connected wearables and smartphones—creating an entirely new ultra-mobile category, and Praytell was tasked to bring it to market out of stealth.
We worked with Verizon, Palm’s exclusive wireless carrier, and investor and brand spokesperson Stephen Curry to define this new ultra-mobile category. We started by hitting a half-court three: our team secured Fast Company‘s November cover feature to tell an in-depth brand story complemented by video and social assets. Next, fundamentals: multi-city press tour to pre-brief top national tech and business media. Then—since the best defense is a good offense—we hosted top consumer media at Warriors games to meet the company founders (oh, and Steph Curry). Finally, the slam dunk: a full-fledged reviews program featuring white-glove treatment. When your game plan looks like that, you’ll never need a buzzer-beater.
We landed 350+ media placements, totaling 2.6 billion impressions with highly positive sentiment and strong message pull-through. Key coverage includes Fast Company, Mashable, USA Today, Live with Kelly and Ryan, Business Insider, CNBC, TechCrunch and more, creating widespread awareness and a strong foundation leading into the store rollout in two weeks.
“I was like, ‘What is that? Does it work now? Can I have it?”