We Helped Travelers See A New Side of New Orleans

We tapped influencers to show the world that New Orleans is much more than beads and Bourbon Street.

Overview

In partnership with New Orleans & Company, we tackled the challenge of reshaping NOLA's “party city” image by presenting its exceptional cuisine, family-friendly experiences, and welcoming people to the world through influencer content.

Our Solution

We engaged 7 influencers from Southern states to target the tourism board's drive market audience and invited them to experience summer travel and key cultural events (e.g., Southern Decadence and Music Month) in the Big Easy. We also amplified video content on Instagram and TikTok for targeted reach.

Results

The 7 contracted partners produced 75+ pieces of paid content, generating 5.4M impressions and 112K+ engagements, and effectively shifting their followers' perception of the vibrant, historic city of New Orleans. In addition to contracted influencers, we vetted and engaged partners for comped trips, yielding 50+ pieces of added-value content during the term.

112K+ Total Social Engagements

5.4M+ Total Social Impressions

75+ Pieces of Content

Air New Zealand

The world's first sleep pods in the sky truly “took off," landing Air New Zealand coverage in GMA, CBS This Morning, and the monologue of The Tonight Show Starring Jimmy Fallon.