Introducing Made By Via Brand Building Initiatives

We supported the launch of a new luxury photo book and gifts brand, Made By.

Overview

Made By came to Praytell to craft a creative launch campaign to drive brand awareness and reach qualified consumers. The goal was to introduce the new platform to key audiences driving usage and adoption creating a new set of consumers.

Our Solution

Campaign launched with a bang with a hero video for use on owned and paid channels, organic social content, influencer amplification on Instagram and TikTok, and PR support. We drove brand awareness and directed traffic to Made By’s platform so users could develop their own photo books and gifts.

Results

Across paid media and 3 sets of influencer content amplified over the course of 7 weeks, Made By content outperformed projected impressions by 23.5% and engagements by 40%. The combined efforts introduced Made By to over 555K Instagram users and over 4.5M TikTok users.