.svg)
%20(1).svg)
We helped new and existing Hatch users make sleep wellness a key part of their lives through the launch of Restore 2.
To create buzz, we developed a three-phased approach:
1. Unveil Restore 2 at CES
2. Launch the product to consumers
3. Land thought leadership interviews for the CEO
In order to sustain momentum, we gifted Restore 2 to celebrities and influential personas. We also tapped into cultural and seasonal moments.
To date, the Restore 2 launch has garnered over 2 billion impressions. We’ve landed interviews in outlets like The New York Times Wirecutter, Well + Good, Entrepreneur, and MarketWatch, and we've driven coverage in CNN, WIRED, CBS, The Verge, and more. We successfully seeded Restore 2 to celebrities such as Rihanna, Gigi Hadid, and The Kardashians.
90% Message Pull Through
90+ Media Placements
.svg)