PRovoke Media Nominates Praytell for 7 SABRE Awards

Spring is here and like sweet baby birds we've hatched a slew of award-nominated campaigns! Showcasing our best work across social, earned, digital, and beyond—we’re excited to share 7 Praytell campaigns that have been nominated for the 2023 SABRE awards.

Over the past year, our all-star Praytell teams accomplished a little bit of everything—from an Under Armour grant program empowering young athletes to a full production campaign promoting electric vehicles with Electrify America. Check out all our nominated campaigns below.

Canada Refreshes Americans’ Views on Their Northern Neighbor

As COVID border restrictions began to lift and hope was on the horizon, Destination Canada tasked Praytell with creating an integrated campaign to convince travelers to make Canada their next destination. Praytell’s solution: a multi-pronged strategic approach that included a creative campaign poking fun at the country’s “Canada nice” reputation, and an earned-forward campaign that tapped into the mental health benefits of outdoor experiences (and helped travel-starved Amercians make the journey to Canada, for free)!

Fueling Youth Self Esteem With Under Armour’s “The Athlete No One Saw Coming”

Today, youth athletes scroll their feeds, discovering a destructive environment of comparison conversations. Under Armour partnered with Praytell to spark a narrative around staying away from comparisons and fueling self-confidence, bringing it to life with a grant program that connects the brand directly to its target audience of young athletes. We launched “The Athlete No One Saw Coming” grant program and ad campaign with Morgan Freeman and Tom Brady–a powerful reminder to young athletes nationwide that they should never aim to be the next Tom Brady or anyone else. Instead, they should aim to be the best version of themselves.

Demystifying Electric Vehicles With the “As Seen on EV” Campaign

Awareness of Electric Vehicles (EVs) is high, but the benefits of EV ownership are still an abstract mystery to most Americans. To shift the narrative, Praytell developed a digital-first campaign grounded in the language of a beloved technology that everyone knows: streaming TV. Our campaign, “As Seen on EV,” leveraged common streaming genres, such as historical dramas, westerns, and reality TV competitions, to showcase the benefits of EVs. We targeted audiences on social media and real streaming platforms, and launched SeenOnEV.com, where viewers can explore content just like they would on their favorite streaming platform.

Protecting Health Data Privacy in a Post-Roe v. Roe World

In May 2022, a leaked U.S. Supreme Court decision to overhaul Roe v. Wade caused public outcry and a flurry of media coverage detailing the possibilities of a post Roe v. Wade world. One of the most prominent topics of conversation and concern was period tracking apps and reproductive health data privacy. Praytell crafted a comprehensive risk scenario plan and strategy to share Flo’s stance on reproductive rights and data privacy through reactive and proactive messaging, including a letter from the CEO, social content and website copy. The team helped launch the app’s anonymous mode, a feature to further protect user data.

Camarena Tequila’s Fiesta Flask with Tapatío Hot Sauce

Camarena Tequila wanted to position itself as the go-to tequila for any taco occasion while generating awareness for the brand in an ever-more crowded space. After our research revealed that Camarena consumers were 160% more likely to purchase Tapatio Hot Sauce, we proposed a creative invention that no one saw coming. Dubbed the Fiesta Flask, we created the first-ever, dual-compartment tequila and hot sauce flask that would allow fans to take their Tapatío and Camarena to uplevel their taco experience wherever they go.

The Devils Backbone Buck Tradition Tattoo Challenge

In the increasingly competitive craft beer market where new products, flavors, and eye-catching “can art” are hitting shelves on a weekly basis, we needed to find a way to set Virginia-based Devils Backbone (DB) apart from the rest. Our charge: launch the refreshed IPA “Buck Tradition'' variety pack to garner attention from both local and national media, in a way that builds brand and consumer loyalty…for life. We launched the “Buck Tradition Tattoo Challenge,” where fans who got a tattoo of the new can art were eligible for a year’s worth of free beer.

Launching a Financial Solution for Gamers with Ugami

On a mission to bring a comprehensive rewards program to the gaming industry, Latine gaming startup Ugami needed to nail their ‘hello world’ launch moment.  Through a competitive audit, messaging development, and a formal press announcement, Praytell helped establish Ugami as a fintech company to watch. We secured covergae in TechCrunch, Axios, VentureBeat, and more. We were also able to create interest in future interviews with TechCrunch, Forbes and Cheddar timed to upcoming product news. Following the announcement, Ugami saw a 6x growth from previous weeks across website traffic, social media channel impressions, and engagement.

Let’s collaborate on award-worthy work! Reach out to us at hello@praytellagency.com.