Praytell Kicks Off New Creative Partnership as South Australian Tourism Commission North American AOR

New York's been giving us the cold shoulder at a frosty 33 degrees, but our daydreams take us Down Under, where Australia is a balmy 75. …Anyone in for a change of scenery?

Speaking of the Land Down Under, Praytell was recently named the North American public relations agency for the South Australian Tourism Commission! We are leading public relations and influencer efforts, including press trips, media outreach relations, strategy, creative ideation, and more. Fun fact: we launched our Asia-Pacific office in Melbourne in 2021, led by VP and Head of Global Strategy Zoe Watson. Watson, herself, is a South Australia native.

"The South Australian Tourism Commission has ambitious goals for the U.S. and Canadian markets,” said Erik de Roos, the commission’s executive director of marketing. “Praytell is the perfect partner to help share our stories of incredible native wildlife, wine and outback experiences.”

Congrats go out to our travel practice — currently on fire with many other account wins, including Le Méridien Hotels & Resorts, Renaissance Hotels, Graduate Hotels, Singapore Tourism Board, Sea-Doo watercraft, and several more soon-to-be-announced clients.

You can read more in PRWeek. Shout-out to Diana Bradley for the coverage!

Reach out to us at hello@praytellagency.com