Building Bonds, Not Just Brands: The Power of Community Management

If you’re not familiar with it, the phrase “community management” could easily sound like corporate speak that you’d find on a networking event name tag. But listen up! Because this is another essential role borne out of the digital age.

So, what exactly is community management and why should we care about adding community managers to our scope of work? You’re about to find out.

What is Community Management?

At its core, community management is the art of building, nurturing, and expanding a group of users online who are united by common interests. It goes beyond simple social media management. Community management is about creating a sense of belonging and establishing a space to foster genuine relationships among members and with the brand itself. 

Community managers are your ‘boots on the ground.’ Behind every thriving online brand is a community manager providing insights and nuances about the community that makes the work we do smarter, better informed, and tailored to the audience. How are you going to speak to your followers if you don’t know what they sound like? Community managers are the unsung heroes that keep conversations flowing, find new cultural discussions to be a part of, answer questions, engage community members, and ensure everyone feels heard, welcome, and appreciated. 

Why does community management matter?

A well-managed community can bring benefits like: 

• Builds Trust & Loyalty: When people feel connected to a community, they’re more likely to stick around and become loyal brand advocates, sharing their love for the brand and business authentically and enthusiastically.
• Drives Engagement: Active communities are full of people who keep coming back, increasing social engagement rates and overall content retention. 
• Provides Insights: Your community is a goldmine of feedback and ideas for new social content, campaigns, improvements, and so much more. They’re your unofficial focus group!

Building a thriving community takes time, patience, and genuine care for those who are a part of it. But the rewards—increased loyalty, real-time insights, passionate brand advocates and more—are worth the effort. It’s not just about managing a group. It’s about creating a space online where connections flourish and your brand truly comes to life. 

If you’re interested in learning more about top-notch community management strategies, drop us a line at hello@praytellagency.com.