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Case Study

Logitech wanted a big idea. We are talking BIG, something totally different then they had ever done before.

Well, this is our speciality. How about a fully fan-generated, crowd-sourced video game? It’s a project unlike any before it: a large consumer brand empowering its audience to become video game designers and to literally call the shots at each stage of the development process. Welcome to Together We Game!

The Process

Praytell gathered fans from around the globe on reddit, Twitter and Facebook where they brainstormed and voted on every aspect of a tower defense game - from theme and enemies to title and game economy. We even released prototypes, with a green screen and square enemies and took feedback from the crowd. All the votes and choices and suggestions were taken into consideration by our partners: Nik Mikros at Tiny Mantis Studios and Frank Lantz at the NYU Game Center and built PX57, the crowdsourced -- and crowd named -- tower defense game available for free on the app store.

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The Process

From August to December of 2014, Together We Game received 12,601 votes that influenced the creation of the final product and the final game was downloaded 8,710 times as of June 2015. Fans couldn’t get enough of the all-inclusive process - they felt included and inspired. As one fan put it best: “Thanks for doing this! I hope you find it as rewarding as I do.”

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The Result

As BetaNews described, the game is “actually very fun and normal. In other words, the Internet did not spoil the game.” We actually helped build something born on the internet - Reddit of all places - and created through the interests of Logitech fans. The tower defense game is free and available for Windows, OS X and iOS - try it out!