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Case Study

For Tito's Handmade Vodka, Praytell focuses on storytelling through traditional PR, content strategy, influencer programs and event outreach.

They found a lot of people know the Tito's founder story, but not many people know what Tito's is doing beyond vodka, so they’re focusing on raising awareness around authentic stories from the people who love the brand and Tito's Vodka for Dog People program. Let's just say Praytell has weekly yappy hours and their co-woofers are pawwwsitvely thrilled to be supporting more pups.

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