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Case Study

For the M·A·C AIDS Fund, Praytell was tasked with driving authentic conversation around the civil rights issue of the decade, the transgender rights movement.

And so we made a feature length documentary.

More Than T, directed by Silas Howard of Transparent, debuted on Showtime with a special series debuting on Refinery29, all 100% produced at Praytell, starting an important cultural conversation around transgender rights. The digital series alone has seen 2.4 million views, just five days after launch. Talk about relevant content!